• Anukriti Srivastava

Five Types Of Videos Every Business Should Have

Videos are the best content marketing technique that is getting much attention nowadays. It connects people well and effectively conveys messages, tells stories, or promotes a product. It is used by content creators, marketers, and entrepreneurs to increase their reach.

Video shooting
Image by mohamed Hassan from Pixabay modified by Anukriti S.

If you want to become a global brand and increase your online presence, then videos are an excellent way to do that. There are various videos for different requirements and purposes, and among the plethora of options, it can be confusing to pick one.


In this article, I will tell you five types of videos that every brand should use to grow.

So, without any further ado, let's dive into the article.

1. Explainer videos As the name suggests, explainer videos are best used for explaining an idea or giving a brief on a certain topic. They make complex data easy to understand. Depending on the subject, it can range from one minute to five minutes and is best to hold the audience's attention. Explainer videos are used to demonstrate products, services, or brands, and they can be animated, screen-recorded, or a combination of both. Businesses are incorporating these videos because of their effectiveness among the audience. Here are a few examples of explainer videos-

a. 5Crowd: Explainer Video, By MotionCue

b. Chipotle - Back to the Start, By True Food Alliance

c. June: Life is Better When You Share the Ride, By Lyft

2. Promo Videos

A promo video is an introduction kind of video that talks about your business and what it offers. It can also be about the launch of a new product or service. It is a quick way to engage people with your brand. It is used to promote or advertise a product, an event, or a sale to your target audience. The promo video creation style must be very creative and engaging to grab the audience's attention and urge them to learn more about it. The length of the promo video varies from 30 seconds to 45 seconds.


Here are a few examples of Promo videos-

a. No Drama, By MySwitzerland

b. SNICKERS® - Horseless Headsman, By Snickers Videos

c. GoPro: Introducing HERO10 Black — Speed with Ease, By GoPro


If you would like us to produce high quality corporate videos for you, feel free to get in touch with us HERE


3. Customer testimonial videos

Testimonials videos are the best way to show the credibility of your brand and product. It builds the trust of the potential customer, and it shows new customers that your business is reliable. Customer testimonial videos are the reviews of previous customers who are happy and satisfied with your brand. People often trust what the user says rather than what the brand says about its product. Customer testimonials can work in your favor by scaling your business.

Read this article to learn how to make an impactful customer testimonial video.

Testimonial video
Image by CoWomen from pexels modified by Anukriti S.

Here are a few examples of customer testimonial videos:

a. How Pandora improves employee experience with UiPath RPA, By UiPath

b. Customer Testimonial: Meet Sarah, An Interior Designer Using FreshBooks, By FreshBooks

c. Epipheo Customer Testimonial: Visiquate, By Epipheo

4. Product videos

Product videos are a form of explainer video that demonstrates your product's or service's benefits. The product video highlights the features of your product and shows it in action. Product videos are the best way to showcase what your product can do and how it can solve the problem of your target audience.


Here are a few examples of product videos:


a. The World's LARGEST Gummy Bear, By VAT19

b. Solo Stove Bonfire - The World's Most Unique Fire Pit, By Solo Stove

c. Kelty Asher Pack Mens, By Kelty USA


5. Training videos

Training videos are learning videos used for internal communication in a corporate organization. It is used to explain the onboarding process or to upskill the employees on a certain topic. Such videos can increase overall productivity and the performance of the employees. It has several benefits, such as once created, it can be used for years unless there is any change, can be used as a quick reference, is easy to understand, and helps retain information for a long time.

Read this article to learn how to create an engaging training video.

Here are a few examples of training videos:

a. Betsson: Kroon Casino Blackjack Basic Strategy Tutorial, By Skeleton Agency

b. Microsoft Excel 2016 - Learn Excel 2016 Beginners Tutorial Video, By Learnit Training

c. 6 Easy Steps of CPR – Animation, By HSE Lessons

Business video
Image by fauxels from pexels modified by Anukriti S.

Conclusion The bottom line is that video content has taken over social media and dramatically impacts people. If you want to increase your brand awareness, leverage this medium for advertising and internal communication. The above list of the top 5 videos for businesses is a quick guide to get you started. There are more, but these top 5 are enough for now.

So, what are you waiting for?

Go forth and create!

 

Written by Anukriti Srivastava

Content Writer @SkyShot Media

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