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  • Anukriti Srivastava

How To Create A Product Video?

If you own a product-based business, you would know the importance of the right kind of advertisement. Promotions and advertisements are an integral part of your product's success.

But with the plethora of options available in every category of items, it's challenging to convince people to invest in your product. It is imperative to let people know how your product will add value to their lives. Videos are the best way of emotionally connecting with people through storytelling. According to a survey, 84% of customers buy a product after watching a brand's video.

Demo product video
Image by George Milton from Pexels modified by Anukriti S.

But how to create one? A compelling product video educates, inspires, and informs viewers. It might look easy; however, it is time-consuming and confusing.

That's why we have created an in-depth guide where we have covered everything from what a product video is to how you can create an effective one. We have also included some real-life examples for you to get inspiration from.

So, Let's get started!

What is a product video?

A product video is a video that highlights your product's features and shows how it can add value to the life of your potential customer. It's a great marketing strategy that helps businesses easily show their product in action and make people learn more about their products.

Types of product video

Product videos are categorized into three types based on their location in the sales funnel and their emotional factors. Here are the briefs about the three categories-

1. Teaser/Promo-

As the name indicates, Teaser taps into the viewer's emotions and perception about different things. Such videos are placed at both the top of the funnel and the bottom. The potential customer gets fascinated wanting more, while the existing customers feel they are part of it and stay loyal to the advanced version of the product. The best example is the product videos of Apple company offering phones, computers, and tablets floating in a gravity-free environment showing off how sleek they are.

2. Explainer-

Explainer video lets people know "what" about your product. They highlight your product while explaining its value and how it can add value. Explainer videos are placed halfway down the marketing funnel as the customer has already passed the awareness stage and is now at the consideration stage. An explainer video provides detailed information about the product and is not about fascination but about practicality.

3. Demo-

A demo video