- Anukriti Srivastava
3 Tips To Make Your Next Customer Testimonial Video Super Impactful
Testimonial videos build credibility about a brand because people trust what users say about a product rather than what the brand says about it. Thus, having a customer testimonial video can boost the conversion to a greater extent.
There is a plethora of testimonial videos on the internet, but are they all effective? Certainly not.
So, what's the secret ingredient behind a high-converting customer testimonial video?
Here are three key points to keep in mind while creating a testimonial video.
a. Precisely mention the results and benefits:
A high-transforming testimonial video should have fixed outcomes and highlight the product's benefits rather than its features. Use testimonial videos to tell your viewers how it can solve their problems and emphasize the tangible results to which your potential customer can relate.
b. Keep it natural:
Authenticity is the critical element of the customer testimonial video. Customers can differentiate between the scripted and original.
c. Create an impact with the story:
Storytelling is a way to connect with people more realistically. A customer testimonial is not a commercial advertisement; you are trying to build trust here. An impactful and engaging story that flows smoothly with the message can do the job.
Here are a few examples of customer testimonial videos:
a. How Pandora improves employee experience with UiPath RPA, By UiPath
b. "So Yeah, We Tried Slack …”, By Slack
c. Customer Testimonial: Meet Sarah, An Interior Designer Using FreshBooks, By FreshBooks
You can read this article to learn how to create an impactful customer testimonial videos.
If you would like us to produce high quality corporate videos for you, feel free to get in touch with us HERE
The bottom line is that creating a solid customer testimonial video can be more powerful and effective than spending dollars on commercial advertisements.
Written by: Anukriti Srivastava
Content Writer @SkyShot Media