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What Makes Louis Vuitton So Expensive?

It’s one of the biggest luxury brands in the world, and its logo is more than just a logo.

The overlapping ‘L’ and ‘V’ are a symbol - a symbol of luxury, status, and wealth. 

But how did it reach this point? 

Luxury brand Louis Vuitton's canvas trunk

The founding of Louis Vuitton goes back over a century and half, by a man of the same name, in Paris. Prior to his design of a flat-topped trunk, trunks were generally rounded on top, making them difficult to stack. Therefore, his Trianon canvas flat trunk became a revolutionary piece of luggage. Soon after his death, his son introduced its monogram canvas with the logo and geometric shape - introducing the iconic print of the brand -

a pattern that continues to be one of the most seeked out in the world. 

As the brand continued to rise in prominence and fame, it caught the eye of Coco Chanel - one of the most famous style icons of the era. The famous dome-shaped Louis Vuitton bag was then created for her personal use and only became available for mass production almost a decade later. Even today though, it remains an extremely popular bag!

Luxuxy brand Louis Vuitton's bag with signature print

Since the early 20th century, the brand has been seen as a symbol - worn by many celebrities as a mark of their success. Currently valued at around $40 Billion USD, it’s been one of the most expensive and sought-after luxury brands for over a decade, and their prices can soar above $50,000. 

But why?

High Manufacturing Cost Louis Vuitton manufactures its products only in France and the United States, which means that for the rest of the world, the steep cost of imported products comes into play. Their bags are handmade by expert craftsmen, who go through a full year of training before they’re eligible to actually create the product! Almost the entire process is carried out by hand, with minimal machine intervention, using expensive materials like high-quality canvas and leather.