How To Create An Explainer Video?
The internet is flooded with various videos, but most are of little value. However, we cannot deny the demand for video content in every industry. As per the 2021 survey, videos increase the traffic on the website by 80%. You need to leverage the power of videos to ensure you get a huge opportunity.
In this digital age, you must present your product or services creatively to attract potential customers. But it becomes difficult to choose between the variety of videos, so if you want to communicate your product to people, then an explainer video is something you need.
Explainer videos are educational and informative and help increase web traffic and generate ROI. Explainer videos are simple and can increase conversion rates faster. If you are skeptical about creating an explainer video, here is a comprehensive guide to help you create one.
This article talks about everything from types of an explainer video to step-by-step processes on how to create one. So, let's dive into the article.
What is an explainer video?
An explainer video is a short yet powerful video that breaks down complex concepts or theories about products or services into simpler ways that are easy to grab. It also talks about your brand and shows your customers how you solve their problems.
Benefits of explainer video- There are various reasons for creating an explainer video, and it is the perfect tool that facilitates internal and external communication. Let's look at a few reasons.
Grabs audience attention
Easy explanation of the complex subject
Enhance web traffic SEO
Restores in the consumer's mind
Appeal to mobile users
Increase your conversion rate
Connect and build a relationship
Greater chance of going viral
Suitable for social media, blogs, and emails
Types of explainer video-
An explainer video can be created in various formats, and here are a few common ones.
a. Animated explainer video-
As the name suggests, the animation uses animated characters or motion graphics to tell a story. It is a great way to build relationships with viewers and demonstrate complex concepts, and motion graphics work well in illustrating numbers and statistics. Example- Headspace- Meditation, how it works by Headspace
b. Whiteboard explainer video-
A whiteboard explainer video, also known as "video scribing," uses simple hand drawings to illustrate the concepts said in the narration. Example- Charles Duhigg Asks: What Makes a Great Team? by Penguin Random House Audio
c. Live Action Explainer Video-
A live-action video is where a person stands and talks in front of the camera. It is not as compelling as other types of explainer videos because no images, graphics, or animations are involved in this. Example- Fender- What is Fender plat by Fender If you are a brand and are looking forward to making high quality explainer videos for your customers, it is advisable to hire a video production company to make the videos for you. Feel free to get in touch with us HERE
Here is a Step-by-step process-
a. Determine the goal of the video-
The first step is to determine the goal of your video to get the desired result. Figure out what you want your video to do for your viewers. Is it for spreading awareness, selling products or services, explaining a concept, or anything else? Your goal will depend on the pain points of your target audience and the type of video you want to create.
b. Write your script-
The script is the heart of an explainer video, so take ample time to curate it. It will determine the success of the video to a greater extent. You must create a script that quickly attracts the audience and makes them stick to it until the end. So, write the script with a proper structure that creatively presents the message you want to convey through your video.
c. Storyboard your video-
The next step in creating a compelling explainer video is storyboarding. It is the process of analyzing whether the visual and audio elements are in alignment with the company's vision or not. Also, in storyboarding, the characters and images are arranged chronologically with the background to make sense.
d. Record your video, or record your narration and create your animation-
This step is about using technology to work on the visual and audio parts of the video. This step includes voiceovers (narrations), shooting scenes, and creating animations. These steps will vary based on the type of video you want to create. If you are creating a whiteboard video, you must record a proper narration.
e. Edit it all together-
Editing is the essential step in creating a video. It is the step where you have to bring everything together, from audio to visuals, and add sound effects, background music, transitions, etc., to make it look appealing.
f. Start sharing-
When your video is ready, it's time to share it on the platforms that will attract most of your target audience. You can share on YouTube and Facebook, depending on where your target audience is based.
Some Best Practices to Consider
Here are a few best practices that you can follow to make an effective explainer video.
1. Focus on Your Audience-
Instead of getting caught up in highlighting the features of your product or service, focus on the pain points of your target audience. Talk about how your product will benefit your target audience and make their life easier.
2. Start Strong-
The first few seconds of the video are very important, and it's an opportunity to build connections with the viewers. So, start with a strong message or statement that relates to the audience's pain point.
3. Keep it Short-
An explainer video tends to be long. However, you should try to keep it short and to the point. Refrain from overstuffing it with unnecessary information. Talk about a single idea or concept in one video and create its subsequent part if needed. Remember to include CTA at the end.
4. Use a Good Explainer Video Script-
The script will decide the fate of your video so use a compelling script for your video.
5. Provide Strong Narration-
Narrations in an explainer video are very important, and it adds energy and strength to the video, which makes it strong and compelling.
The demand for the explainer video will keep on increasing. It benefits everyone, including NGOs, start-ups, and businesses (big and small). This comprehensive guide will help you create the one for your brand.
Written by Anukriti Srivastava
Content Writer @Skyshot Media